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Solving a Public Relations Crisis
"Because there is always a crisis somewhere, with someone." Me in D.U.M.B.O., photography by a tourist with my camera. September found me...
Tina Ortiz
Sep 24, 20232 min read
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How to take phenomenal street style photos in NYC.
Most photographers think that they can just show up and start shooting in New York City. Yes, if you want a lot of random images of the...
Tina Ortiz
Sep 11, 20234 min read
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Reflections on Advanced Digital Marketing Strategies Course
Hello, I'm Tina Ortiz and I am a Digital Marketing Specialist and professional Photographer. If you can believe that 6 calendar months...
Tina Ortiz
Jul 22, 20231 min read
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How to Make a Fitness Brand Ambassador look new & fresh
Looking through most social media feeds, it's hard to do something truly new. I just got booked for a photo session with Allegra Tveito,...
Tina Ortiz
Jul 22, 20231 min read
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![10 Things to Do [and not To Do] in Venice, Italy.](https://static.wixstatic.com/media/2c6da2_1419bd2dcf054939aa3a7ead1da25275~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_avif,quality_auto/2c6da2_1419bd2dcf054939aa3a7ead1da25275~mv2.webp)
10 Things to Do [and not To Do] in Venice, Italy.
As some of you know, I live in Florida, near Venice, Florida -- so don't get the two confused. The last time I was in Venice, Italy, was...
Tina Ortiz
Jul 5, 20233 min read
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How can I create New Media Marketing?
Hi, I'm Tina Ortiz and I am a Digital Marketing Specialist and photographer. While studying at Full Sail University, I had the...
Tina Ortiz
Jun 24, 20232 min read
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Creating the Final Website Plan
Making sure that all changes will increase Findability, UX, and Navigation. Hi, I'm Tina Ortiz and I am a Digital Marketing Specialist...
Tina Ortiz
May 25, 20231 min read
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Learning to Navigate
Learning to navigate around a website, while instilling "Findability" in the design. Hi, I'm Tina Ortiz and I am a Digital Marketing...
Tina Ortiz
May 25, 20231 min read
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What is UX Testing and Why you need it.
Hi, I'm Tina Ortiz and I am a Digital Marketing Specialist and photographer. While here at Full Sail University, depending on when you...
Tina Ortiz
May 25, 20231 min read
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The Forgotten Homepage
Hi, I'm Tina Ortiz and I am a Digital Marketing Specialist and photographer. While here at Full Sail University, depending on when you...
Tina Ortiz
May 25, 20231 min read
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Reflections on Digital Designs & Usability
How good is your product or service if no one can find or use your website? Hi, I'm Tina Ortiz and I am a Digital Marketing Specialist...
Tina Ortiz
May 25, 20231 min read
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The Hampton Chocolate Factory's Imagined Online Consumer Survey
Wrapping up a very entertaining month of reading and writing, it brought me to my the one project that I will continue to use in my...
Tina Ortiz
Apr 29, 20231 min read
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Consumers Control It All - with Consumer Generated Content.
Anywhere you look online, you will see millions of photos of customers sharing their experiences; the good, the bad, and everything in...
Tina Ortiz
Apr 29, 20231 min read
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Consumer Segmentation
As I said in the earlier reflection, this was my favorite part of the course. Breaking down The Hampton Chocolate Factory's imagined...
Tina Ortiz
Apr 29, 20231 min read
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The Stages in the Online Consumer Decision-Making Process
For my company project, using The Hampton Chocolate Factory's imagined online consumers as a reference, I was able to create a chart...
Tina Ortiz
Apr 29, 20231 min read
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Consumer Behavior & Analysis is going to be the key!
Every business owner (including me back then) thinks that they automatically know who their customer is, or who they actually want it to...
Tina Ortiz
Apr 29, 20232 min read
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Digital Storytelling & Branding
Photography by Tina Ortiz, Amsterdam, 2018 Digital storytelling and branding are literally the meat and potatoes for marketing....
Tina Ortiz
Mar 25, 20232 min read
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Reflections on Achieving Mastery
Starting in the Digital Marketing Masters Degree program is scary enough. Nevermind that I am 40+ and single. Sometimes, it's the...
Tina Ortiz
Feb 24, 20232 min read
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Hello & Welcome!
You finally made it here to my new website and blog. There are so many things that I want to tell you: my newest projects, my impressive...
Tina Ortiz
Feb 24, 20231 min read
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