top of page
Writer's pictureTina Ortiz

Consumer Segmentation

As I said in the earlier reflection, this was my favorite part of the course. Breaking down The Hampton Chocolate Factory's imagined consumers. Only this time, it was from the view of the customer who actually came into the store.

While their store prizes itself on a lot of social media postings, they still require customers to actually come into the store and shoot images, while on the property. Taking photos with the two handsome young brothers, who are the owners is also a plus for their female customers [of all ages]. Not to be outdone by the females, the owners also have a lot of male friends who want to be seen spending their money as well.

3 views0 comments

Recent Posts

See All

Comments


bottom of page