Hi, I'm Tina Ortiz and I am a Digital Marketing Specialist and photographer. While studying at Full Sail University, I had the opportunity to learn about how to actually create New Media Marketing.
There are so many products and services, and social media platforms and choices out there - everything starts to look the same. To me, before starting my degree, I thought I would be sorting through ads to see what works and what doesn't and then just copying & pasting. I could not have been more wrong.
I have been going through changes in my life at the same time taking this course - so it was nice to see how fun it was every week.
In the first week, I thought that this course would be just a repeat of everything I already knew. It turned out to be something completely different. Lots of research and references, digging deeper and asking another question, and tapping into creativity that would be needed for every project or discussion.
Photography by Tina Ortiz Photography
Through very detailed instructions from Dr Sarah, I was able to design and create my own Brand Ambassador program.
Going beyond research and sorting through 'what is already out there,' I was able to come up with some new ways of approaching businesses and brands. My plan for a new way of marketing can be used by any new company that I will work for as well as become a signature type of service from my own company.
Finally, I will always be glad that I learned how to create PERSONAS correctly. It felt more like a game, than schoolwork.
(DM me if you want me to show you the entire project!)
Screenshot from my PERSONAS project ---- Photo by Julia Zyablova on Unsplash
Comments